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Ipsos Loyalty is the proven reference for thought leadership in customer experience and loyalty research. We have won more prestigious scientific awards for our research than all comparable companies combined.

Best Practitioner Presentation Award 2013

Awarded the best practitioner presentation award over 7-Eleven and IBM from the 22nd Annual Frontiers in Service Conference.

Best Practitioner Presentation Award 2012

Awarded the best practitioner presentation award over tech giants IBM and Oracle from the 21st Annual Frontiers in Service Conference.

2x Journal of Marketing, Best Papers

2x Managing Service Quality, Best Papers

Journal of Marketing, Best Papers

Winner of the Next Gen Disruptive Innovation Award

Yönetim Onur Ödülü (Management Honor Award)

A lifetime achievement award for research contributions impacting management that cross international boundaries.


Ipsos Loyalty are authors of some of the most influential books in the field.

Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work by Timothy Keiningham, Lerzan Aksoy and Luke Williams

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation by Lerzan Aksoy, Timothy L. Keiningham and David Bejou

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits by David Bejou, Timothy L. Keningham and Lerzan Aksoy

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard

Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think by Paul-(Author) Szwarc

The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success by Timothy L. Keiningham and Terry Vavra

Readings in Service Marketing by Anthony J. Zahorik, Timothy L. Keiningham and Roland T. Rust

Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality by Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham