Ipsos mystery shoppers blend into the crowd to accurately report on your business, providing objective feedback on your most important touch-points. Our methodology allows you to rate and compare – between outlet locations, employees, and competitors – on a wide range of vital issues.
Anonymous evaluation is an unbiased tool for better understanding both weaknesses and strengths, driving performance improvements. By gaining insight into your customers’ experiences, you will know exactly why they are coming back – and/or why they are not.
Our methods are customized according to your needs, objectives and standards – everything from questionnaire design to complete audio and video recordings.
Ipsos mystery shoppers are trained in all things “customer,” such as general inquiries, complaints, routine transactions, and procedural transactions. Ipsos Mystery Shopping has the scope and resources to work across regions, districts, and cities, on a local, national or international level.
Mystery shopping provides insight into how your employees are performing on the phone or in-store. Through carefully crafted situations, mystery shoppers can help managers identify training needs, measure training efforts, track performance over time, and ensure that employees are compliant with procedures.
Common areas of feedback include:
Successful businesses rely on the quality of interaction between employees and customers. Mystery shopping is relevant in any service-based industry. Industries include: retail, technology, leisure, hospitality, CPG, FMCG, home improvement, government, transportation, or any other industry that is employee-customer centric.
The Ipsos Mystery Shopping team has over 20 years of experience designing and executing effective, actionable programs for a broad range of clients in numerous and diverse industries.
Each shop is reviewed for accuracy by experienced quality control staff prior to delivery
With over 70,000 mystery shoppers available, we will put the right shoppers on the right job for you.